Ghaffap Green Market (GGM) is aimed at promoting sustainable Businnesses for Forest and Farm Producers in Ghana.
The GhaFFaP Green Market – provides for Inclusive & Sustainable FFPO Businesses contributing to :
- Reducing Deforestation & Forest Degradation
- Reversing the Loss of Biodiversity & Ecosystem Services
- Promoting Resilience across Landscapes
- Benefiting smallholder Forest & Farm Producers & supporting sustainable livelihoods
3 Key Approaches
PRODUCT AGGREGATION
- Product aggregation by GhaFFaP member FFPOs across 3 ecological zones of Ghana
- Facilitating Access to aggregation infrastructure – storage /warehousing
- FFPOs capacity building in quality control (rigorous quality standards to meet market requirements)
- Product aggregation by GhaFFaP member FFPOs across 3 ecological zones of Ghana
- Facilitating Access to aggregation infrastructure – storage /warehousing
- FFPOs capacity building in quality control (rigorous quality standards to meet market requirements)
VALUE ADDITION
- Capacity building support for FFPOs primary producers in value addition
- Facilitating access to basic machinery & processing equipment for producers
- Capacity building to meet quality standards including health & safety requirements
- Capacity building support for FFPOs primary producers in value addition
- Facilitating access to basic machinery & processing equipment for producers
- Capacity building to meet quality standards including health & safety requirements
BUSINESS INCUBATION
- Build internal Business Incubation capacity of FFPOs
- Facilitating Access to Finance- including FFPOs internal resource mobilisation + blended financing ( eg. VSLA etc)
- Collective Marketing of products using GhaFFaP’s Strength in Numbers ( SIN)
- Build internal Business Incubation capacity of FFPOs
- Facilitating Access to Finance- including FFPOs internal resource mobilisation + blended financing ( eg. VSLA etc)
- Collective Marketing of products using GhaFFaP’s Strength in Numbers ( SIN)
GhaFFaP online marketing strategy
An online Portal for GhaFFaP Green Market ( GGM) on the GhaFFaP website (www.ghaffap.org)
- A one- stop shop for GhaFFaP products aggregated across 3 ecological zones
- Provides up to date information on products available at various GhaFFaP FFPO locations
Business Cases – being developed with FFF Support :
Key Strategy for GhaFFaP Green Market :
‘ the basket of products’ – approach
Moving from ‘single community’ to ‘ multiple commodity’ value chains
